Theme clusters

New users get stuck generating and scoping their first API key. The flow is buried in Settings and the error messages are unclear.

Power users report missed and duplicated webhook events during traffic spikes, forcing them to build their own reconciliation.

Prospects and existing users cannot predict their bill. Overage pricing and what counts as a "request" are unclear.

A recurring feature request from data and ML teams who are currently wrapping the REST API by hand.

Users find answers eventually but complain that search is weak and related pages are not linked.

Users notice and praise the recent dashboard performance work. Strong positive signal worth amplifying in marketing.